Your social media feed and the snow job technique

Motto: "Indignation is still bondage."Bertrand Russell In negotiation, there is a hardball technique called "the snow job", which consists of flooding the other party with so much information as to overwhelm them and make it nearly impossible to sift through it all. The consequence? The other party will no longer be able to tell which … Continue reading Your social media feed and the snow job technique

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story