Cultural dimensions and their implications – “Femininity”

What is culture? Simply put, culture is a set of beliefs, values, social norms, attitudes and behaviors acquired and reinforced through socialization. In Geert Hofstede's seminal book "Cultures and Organizations - Software of the Mind" there are 5 major dimensions of culture: Power distanceIndividualism vs. collectivismUncertainty avoidance indexMasculinity vs. femininityLong-term vs. short-term orientation Later on, … Continue reading Cultural dimensions and their implications – “Femininity”

RUMÄNIEN – EINE GEBRAUCHSANLEITUNG für deutsche Tourist*innen, Manager*innen und Ausgebürgerte (Teil III)

Kurz, knapp und aktuell. Was deutsche Tourist*innen, Ausgebürgerte oder Manager*innen im Auslandseinsatz in Rumänien erwarten können (im Vergleich zum deutschen Kulturstandard) und ein paar mögliche Lösungsansätze (natürlich ohne Gewähr, denn jeder Mensch ist anders 😉 ): Fatalismus, Glaube als Bewältigungsmechanismus in einem sehr instabilen UmfeldOrthodoxie + Latinität + Balkanismus>> Versuchen Sie, die Vergangenheit und die … Continue reading RUMÄNIEN – EINE GEBRAUCHSANLEITUNG für deutsche Tourist*innen, Manager*innen und Ausgebürgerte (Teil III)

RUMÄNIEN – EINE GEBRAUCHSANLEITUNG für deutsche Tourist*innen, Manager*innen und Ausgebürgerte (Teil II)

Kurz, knapp und aktuell. Was deutsche Tourist*innen, Ausgebürgerte oder Manager*innen im Auslandseinsatz in Rumänien erwarten können (im Vergleich zum deutschen Kulturstandard) und ein paar mögliche Lösungsansätze (natürlich ohne Gewähr, denn jeder Mensch ist anders 😉 ): Dynamik, polychronische Einstellung zur Zeit, UnberechenbarkeitEs bewegt sich viel, in verschiedene Richtungen, oft mit mäßigem ErfolgDie Dinge werden nicht … Continue reading RUMÄNIEN – EINE GEBRAUCHSANLEITUNG für deutsche Tourist*innen, Manager*innen und Ausgebürgerte (Teil II)

Need to Communicate Change? 5 Key Ingredients To Consider

In our lives, change is inevitable. It's always on the prowl, in the background, hiding behind an illusion of stability and safety. When 'black swan' events such as the Covid-19 crisis occur, companies are forced to implement changes to their work environments and their business model at the drop of a hat.  But how to … Continue reading Need to Communicate Change? 5 Key Ingredients To Consider

Subtleties of Romanian: The Not-so-solemn Distinction Between “Mantuire” and “Mantuiala”

The other day I saw an ad for a subtitling job. It was in one of my language combinations, (English into Romanian), and it was for religious content. As I have successfully translated religious and philosophical essays before, I felt it was right up my alley and decided to apply.  While waiting to receive additional … Continue reading Subtleties of Romanian: The Not-so-solemn Distinction Between “Mantuire” and “Mantuiala”

Genderlect: Why Is It Important?

Good question. But what is genderlect, anyway? Linguists use this blending of gender and dialect to describe how language use differs between men and women (and also to sound cool). Do men and women use language differently? A large body of research shows that yes, indeed they do. With the advancement of gender equality, these … Continue reading Genderlect: Why Is It Important?

Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine.  … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Negotiation Impasse? How to Unlock the Deadlock

"Parties can become angry or entrenched in their positions. Perceptions become distorted, and judgments are biased. The parties stop communicating effectively and instead blame one another. One party has a conflict management style that is not compatible with the other. Perceptions are so different that the parties do not believe there is any possible compatibility … Continue reading Negotiation Impasse? How to Unlock the Deadlock

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

Information and Persuasion: 3 Features of Conspiracy Theories (reloaded)

"Most people reason dramatically, not quantitatively" (O.W. Holmes) In light of the recent anti-Corona demonstrations (Stichwort #Aluhut), I feel almost compelled to post an older article I wrote about communication and the psychology of conspiracy theories. CRISES AND INGREDIENTS In times of crisis and upheaval conspiracy theories abound. When people experience unease and doubt, when old … Continue reading Information and Persuasion: 3 Features of Conspiracy Theories (reloaded)